We all know the legendary Longchamp Pliage folding bag. But do you know its origin? Discover how this innovative canvas tote evolved from XS to XL through simple folding and unfolding, becoming a timeless essential for every generation. Dive into the rich history of the Longchamp folding bag below.
@Report/Shutterstock
Before conquering the world, the Pliage started as a bold concept. In 1993, the founder's son and current Longchamp president envisioned a foldable nylon canvas handbag with leather handles and a flap. Leather goods experts crafted prototypes to test its appeal among women.
At the time, fashion favored heavy, rigid bags—far from this lightweight, practical innovation. Its unique leather-and-nylon design, inspired by Japanese origami, allows it to compact into a small pouch yet expand generously when unfolded.
The result? A versatile bag perfect for travel, sports, or suitcases—the most practical handbag of its era. To launch it successfully, the creator offered it in 8 vibrant colors, with its signature trapezoid shape and leather handles instantly captivating fans.
@Sorbis / Shutterstock.com
Since its debut, the Longchamp Pliage has sold over 30 million units worldwide, accounting for nearly 50% of the brand's revenue. It's a hit in France, Asia—especially Japan and China—and beyond.
To meet demand, Longchamp releases six new versions every six months: bold colors, playful patterns, and even a 100% leather edition. Today, it's a true collector's item. Designer Jeremy Scott has created exclusive editions annually since 2006, and custom options are now available online for personalized designs.
@Serato/Shutterstock
Longchamp is a global leader in luxury leather goods. Its story began in 1948 when founder Jean Cassegrain ran a Paris tobacco shop. High-end leather-wrapped pipes drew Japanese and American soldiers, sparking explosive growth. He soon opened shops at Orly Airport and in Tokyo during the 1970s.
Expanding beyond pipes, Longchamp added small leather goods like cigarette cases, pouches, toiletries, and wallets, eventually focusing solely on leather accessories.
Now a pillar of French luxury, Longchamp embraced a modern edge in the 2000s with ambassadors like Kate Moss, followed by Alexa Chung and Kendall Jenner.
