Do you have go-to makeup products you reach for every day? You're not alone. A recent U.S. survey reveals that women remain remarkably faithful to their makeup choices.
Many stick to the same beauty routine for an average of 11.3 years. Once they discover a product they love, they use it consistently for years. In fact, 56% only consider switching if their favorite is discontinued.
Have you been loyal to the same makeup products for years?
