New Balance, in partnership with Baskèts, has launched a captivating pop-up museum in Amsterdam celebrating the legendary 990 series. Open through May 12, this immersive exhibit traces the model's storied history, with the latest 990v5 available for all visitors to experience firsthand.
Delve into the complete 990 lineup, from the groundbreaking 990v1 of the 1980s to the newest release this year. Detailed narratives reveal the innovation and craftsmanship behind each iteration, offering sneaker enthusiasts an in-depth look at these timeless icons. Purchase the 990v5 on-site and receive a complimentary unique canvas bag and exclusive New Balance cap, while supplies last.
The 990 Pop-Up Museum is at 55 Elandsgracht, Amsterdam, running May 3-12. Hours: Tuesday-Saturday 10:00 AM-6:00 PM; Sunday-Monday 12:00 PM-6:00 PM.
