Promoting women's natural beauty has been at the heart of Dove's mission for six decades. In 2017, the brand marked this milestone with products and campaigns that continue to resonate worldwide. A standout example is the iconic 2004 "Dove Real Beauty" campaign—the last major print effort—which boldly featured real women instead of professional models.
This year, Dove doubles down by partnering with renowned fashion photographer Mario Testino to capture unretouched portraits of 30 women and girls from around the globe. This aligns perfectly with upcoming French regulations effective October 1, 2017, requiring labels like "Retouched photography" on altered images that modify a model's appearance or body shape. True to its DNA, Dove aims to build women's self-confidence. The campaign launched across France on July 5, 2017, for one week—timed strategically with Paris Fashion Week.
Once again, Dove reminds us to embrace ourselves as we are. Here's to 60 years—happy birthday, Dove!
