For nearly a decade, Dove has championed real women and their natural beauty through its iconic Real Beauty campaign. The brand staunchly supports unretouched models in magazines, rejecting digital alterations. In a brilliant promotion launched earlier this month, Dove reversed photoshopped images, transforming enhanced models back to their authentic selves in just one click. See the striking before-and-after for yourself.
Dove developed a custom Photoshop tool that seems to add a flawless glow to the model's skin. But here's the twist—something entirely different is at play. Scroll down to watch Dove's revealing video.
