Dimples possess timeless charm—subtle yet irresistibly attractive. Building on the 2017 introduction of sacroiliac dimple surgery (those alluring lower-back hollows some have naturally), cheek dimple creation was inevitable. Born in the United States as “dimpleplasty,” demand has surged nearly threefold in recent months, according to leading American surgeons.
This innovative procedure involves a small incision inside the mouth to form a precise defect in the buccinator cheek muscle. The muscle is then anchored, ensuring the dimple appears only when smiling—not at rest—as renowned surgeon Wright Jones explains to Allure. Completed in about 30 minutes, it delivers effective, semi-permanent dimples lasting around two months, visible solely during smiles. Prices range from €700 to €2,100, depending on complexity. The cost for that Miranda Kerr-worthy allure.
