Among a wave of summer collaborations, the Sézane x Fresh partnership stands out. These two esteemed brands share a passion for enhancing women's everyday lives, resulting in the enchanting 'La Vie en Rose' capsule collection. Blending Sézane's signature style with Fresh's sensory skincare expertise, it pays homage to the rose—the ultimate symbol of femininity and romance.
The lineup features a Fresh x Sézane T-shirt (€45) and a chic travel kit (€66), designed by Sézane. It includes five stars from Fresh's rose moisturizing range: Soy Face Cleanser, a gentle remover for impurities and makeup; Rose Face Mask, a deeply hydrating treatment; Sugar Rosé Tinted Lip Treatment Sunscreen SPF 15, a nourishing tinted lip care; Rose Deep Hydration Face Cream, the brand's bestseller; and Rose Floral Toner, an alcohol-free lotion for 24-hour hydration. Timeless rose-scented beauty must-haves.
Fresh elevates daily beauty routines into sensory rituals that are both pleasurable and effective. This aligns with Sézane's entrepreneurial roots, as Fresh co-founder Alina Roytberg notes: “Two of us started in our little apothecary and are particularly attached to this entrepreneurial spirit… This is why we are particularly happy to collaborate with Sézane.” Sézane founder Morgane Sézalory adds: “We discovered Fresh in September, when we were traveling to New York for the opening of the American version of the Apartment. We were seduced by the particular attention that Fresh pays to the quality of the products and packaging, down to the smallest detail... We are really happy to offer the products of the collaboration in our points of sale as well as on the Sézane site.”
Perfect as a Mother's Day gift, this collection deserves a spot on your wishlist.
The La Vie en Rose T-shirt (€45) has been available since May 16, 2018, at the Sézane apartment, the Sézane counter at Le Bon Marché, and www.sezane.com/fr.
The La Vie en Rose travel kit (€66) has been available since May 16, 2018, at the Fresh and Sézane counters at Le Bon Marché in Paris.
