Slow Cosmetics: The Big Trend Taking Over Beauty Right Now

Founded by Julien Kaibeck, an aromatherapy and beauty enthusiast disillusioned with the industry's focus on anti-aging hype and harmful ingredients, Slow Cosmetics prioritizes health, ethics, and sustainability for both consumers and the planet.

After explosive online success, Kaibeck launched the Slow Cosmetics movement, built on three key pillars:

• The Slow Cosmétique association, a Belgian non-profit with global reach—the sole worldwide representative of the movement. It educates consumers on smart, reasoned, eco-friendly, and humane cosmetics.
• The Slow Cosmetics label, awarded to eco-responsible brands meeting strict charter criteria (full cosmetic dossier review, INCI analysis, and point-of-sale evaluation). Full transparency via a points-based star system showcases top performers.
• A collaborative platform to purchase products from label-winning brands.

Slow Cosmetics benefits your skin and the environment. Explore label-honored products at www.belleaunaturel.fr.