Slow cosmetics is an international movement advocating for more natural, healthy, and sensible consumption in beauty. Coined by Julien Kaibeck, a passionate expert in beauty, cosmetics, and aromatherapy teaching in Belgium and France, it promotes thoughtful skincare choices.
Slow cosmetics rests on four key pillars:
Spotting authentic slow cosmetics is straightforward: look for ingredients with at least 98% natural origin and the official label on the packaging.
Major brands often promote vegetable oils in ads, but check the INCI list—these are typically trace amounts at the end, a classic greenwashing tactic. True slow cosmetics prioritize quality components crafted thoughtfully to respect both skin and planet, not rushed for market expansion.
A slow cosmetics treatment demands time, expertise, and a deep understanding of skin needs. To embrace it, learn your skin type and requirements.
Are slow cosmetics vegan-friendly? They're primarily vegetable oil-based, aligning well with vegan principles, though the charter permits milk, honey, and beeswax.
minima[list] embodies slow cosmetics values: “consume less, but better”. Our product line reflects deep consideration, with compositions vetted by professionals through rigorous testing. We deliver ecological, healthy, intelligent, and reasonable beauty that meets real skin needs. Notably, we've eliminated water from formulas—vital for the body, unnecessary for skin. Proudly slow cosmetics certified!
