As experts in youth personal care trends, the Dutch Cosmetics Association (NCV) conducted in-depth research on self-confidence among 14-21-year-olds and the vital role of grooming. Researchers posed a compelling question: If you could take just three cosmetic products to a desert island, which ones would they be? This revealed how personal care helps teens navigate mood swings, emerging sexuality, and feelings of lost control in physical, social, and family spheres. Effective grooming restores their sense of control and boosts confidence.
The responses aligned perfectly with broader youth surveys: young people prioritize hygiene and care products like toothpaste, shampoo, deodorant, and shower gels. On a desert island, these essentials deliver real benefits:
– Fresh scent prevents standing out negatively
– Enhanced sense of masculinity or femininity
– Greater attractiveness
– Stronger sense of belonging
NCV also recommends packing sunscreen to protect against the elements!
