Brazilian keratin straightening is a versatile treatment ideal for all hair types. It effectively tames unruly hair, reduces frizz, and repairs damage—benefits backed by years of professional use. A stylist infuses keratin, a natural protein, deep into the hair fiber. The hair then sits under a hooded dryer for about 10 minutes to seal the keratin. The process finishes with flat-ironing to lock in the results. For optimal outcomes, avoid washing or tying up your hair for 48 hours, allowing the treatment to reshape and smooth your strands.
This treatment shines on wavy, curly, or sensitized hair, delivering a transformative smooth, shiny finish. Post-treatment, hair feels softer, more manageable, and requires less daily styling—no more morning blow-drying. Curls soften without vanishing, making brushing effortless. It's especially great for hair with extensions, creating a uniform look. As seasoned stylists know, the results mean effortlessly beautiful hair from wake-up to bedtime.
A professional Brazilian keratin straightening lasts 10-12 weeks, varying by hair type—your stylist can tailor a maintenance plan. Expect costs of 200-300 euros, based on length and condition.
For colored hair, confirm if it might lighten slightly during treatment.
Modern formulas avoid high formaldehyde levels, but always verify.
Your stylist may recommend complementary keratin products to extend results. Brands offer full lines for at-home care.
Curious about the look? Try our virtual makeover tool!
