QUESTION: My hair is dyed blonde and I recently got a perm. I visit the hairdresser regularly, use a high-quality volumizing shampoo, and style with a blow dryer and mousse. Yet my hair remains excessively frizzy. What can I do?
ANSWER: Frizz often stems from damaged cuticles—the protective outer layer of each hair strand. Chemical treatments like coloring and perming, along with sun exposure and heat tools such as blow dryers, can cause this damage.
Damp weather and even genetics can contribute. In healthy, well-maintained hair, the cuticle scales lie flat and sealed against the shaft. In frizzy hair, they lift and fray, making strands appear dull and prone to tangling. This also increases porosity, leaving hair dry and brittle.
To minimize frizz, apply a deep-conditioning hair mask weekly. Opt for a strengthening cream formula that penetrates deeply to repair damaged areas.
Your anti-frizz routine begins in the shower. Start with a nourishing shampoo featuring anti-frizz ingredients—look for its creamy texture. Follow with a serum on soaking-wet hair for optimal adhesion, instantly smoothing the cuticles.
Gently towel-dry, then apply an alcohol-free curl mousse to enhance curls and add bounce. Recommended options: John Frieda Frizz-Ease Curl Reviver, Guhl Curl Power, and Andrélon Curl Mousse.
Moniek Provoost, Brand Manager, John Frieda
