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Hair Coloring Q&A #5: Platinum Blonde Without Damage & Perms on Colored Hair

Can You Achieve Platinum Blonde Without Damaging Your Hair?

No. "To reach platinum, oxidation is pushed to the maximum, until the hair is perfectly white and devoid of melanin," explains Frédéric Mennetrier, colorist at Atelier Blanc and L'Oréal Professionnel expert. This is an extremely technical process reserved for professionals. While a one-time bleach won't leave your hair like straw, repeated applications to cover roots become far more challenging and damaging.

Can You Perm or Straighten Colored Hair?

It's not recommended. Perms and straightening alter hair structure by breaking it down and reforming it in one session. With color-opened cuticles, ammonia-based products risk severely compromising the hair. For best results, visit a salon where a skilled colorist can handle both services safely and simultaneously.

Insights from Frédéric Mennetrier (Atelier Blanc, L'Oréal Professionnel), Rodolphe Lombard (Salon Couleurs par Rodolphe), and David Merveille (Schwarzkopf consultant).