Is the hair bleaching revolution upon us? Professional colorists and clients alike know the challenges: traditional bleaching demands hours of processing time and can severely weaken hair by opening the cuticle to strip natural pigments. Enter Pravana's innovative Blonde Wand, promising to lighten hair up to 7 tones in a mere 10 seconds. Game-changing potential from a trusted American brand.
Here's the expert process: A stylist applies the coconut oil-infused lightening cream to a section of hair, wraps it in aluminum foil, and glides the Blonde Wand over it. Designed like a flat iron with non-contacting plates, the device delivers precise heat for ultra-fast bleaching. With shorter exposure and milder heat, it's gentler on the hair fiber, reducing damage. Pravana's demo video shows real time savings—for long hair, slashing 2.5 hours down to just 1.5 hours.
Launching in U.S. salons this October 2016, the Blonde Wand has us watching closely. Will it expand globally, including to France? Early reviews from American pros will tell.
