Dry shampoo has transformed beauty routines, skipping rushed morning showers. A few sprays banish greasy hair instantly. Batiste, the leading brand, offers a lineup of sprays with captivating sweet and floral scents. Recent data underscores its dominance: Batiste sells 2.2 bottles every second. The global dry shampoo market, valued at 2.6 billion euros in 2017, is forecasted to hit 3.5 billion euros by 2022.
How does it work? Dry shampoo absorbs excess grease and oil from the scalp on contact—it doesn't clean the hair. Regular washing is still essential (see our guide to perfect shampooing). Overuse can suffocate the scalp and follicles, creating buildup that leads to thinning or hair loss. Use sparingly and store it away for several days after each application.
