NUOO began in a shared apartment with big dreams.
Founded by Gwénaëlle, Julie, and Maxime, the idea sparked in late 2014. We sought to create a more accessible, effective, enjoyable, and respectful approach to natural and organic beauty—one that honors both the body and the planet.
At the time, Gwénaëlle was still a student, while Maxime and Julie were early in their careers. Driven by our values of respect for life and the environment, we poured our passion into late-night discussions, business plans, bank meetings, and partnerships with our first brands. Our initial product deliveries, boxes, and packaging arrived right in our city-center apartment—a truly adventurous start.
From three founders, we've grown to a dedicated team of nearly 20 passionate individuals, all united in helping you embrace healthier, more sustainable beauty routines. NUOO now boasts tens of thousands of loyal customers and ambassadors. We've opened two flagship stores in Orléans and Clermont-Ferrand, bringing the natural beauty experience to life. And this is just the beginning.
Our journey has been fueled by the trust of mentors and investors who believed in our vision. Five years on, we're more committed than ever. NUOO started as a dream—we made it reality, thanks to you.
In these five years, we've championed respect for our planet, bodies, and animals—not just in words, but through concrete actions that grow stronger daily. Our commitment to you and nature deepens with every step. Today, we celebrate our 5th anniversary and the exciting path ahead.
For five years, we've handpicked the best organic and natural cosmetics to make natural beauty accessible to everyone. Seeking effective, sensory-rich organic products? Explore our curated selection today!
