Discover the captivating origin of Benetint, Benefit's iconic rose-tinted water for lips and cheeks—originally crafted for a stripper, yet enchanting beauty enthusiasts nearly 50 years later. Beauty industry pioneers and twin sisters Jean and Jane Ford gained invaluable insights from professional makeup artists during their modeling days. In 1976, they relocated from New York to San Francisco, launching The Face Place, their debut boutique specializing in playful, innovative makeup formulas.
One day, a stripper visited the store seeking a product to enhance her pale nipple color. Thinking on their feet, Jean and Jane pretended it was out of stock and asked her to return in a few days while they experimented.
In their workshop, they simmered rose petals to brew a vibrant elixir perfectly suited to her needs. Launched in 1977 as Rose Tint, the product quickly gained fame through word-of-mouth, drawing crowds of strippers to the store.
The Ford sisters ingeniously repurposed it as a liquid blush for cheeks and a sheer lip stain. It became an instant bestseller, with 600,000 bottles sold annually. In 1990, The Face Place evolved into Benefit, and Rose Tint was rebranded as Benetint. Though no longer handmade, its carmine pigments continue to deliver timeless allure.
Today, Benetint anchors a full lineup of sheer tints: Posietint (candy pink), Chachatint (coral), Lollitint (rosewood), and High Beam (pearl highlighter).
Read also: Lipstick inspiration: all the lipstick trends of the momentApply Benetint solo on lips for a natural flush or as a base to customize lipstick shades. Layer it under lip balm for subtle, translucent color.
Video of the day:On cheekbones, dab with fingertips or a foundation brush. Just a few drops atop the cheeks yield a fresh, glowing finish.
