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Why Many Women Keep Makeup Past Its Expiration Date: UK Survey Insights and Shelf Life Guide

Why Many Women Keep Makeup Past Its Expiration Date: UK Survey Insights and Shelf Life Guide

A UK research agency survey uncovers a common issue: many women retain cosmetics well beyond their safe shelf life.

Just one in four women discards products showing off-putting smells or discoloration. Yet cosmetics, much like food, carry an expiration date—after opening, bacteria can enter, raising the risk of infections. Organic formulas spoil even faster.

How to spot shelf life:
Check packaging for the open jar pictogram with a number and 'M' (months). This marks the ideal usage window post-opening.

Useful, yet the survey finds most women forget exactly when they first opened the product…

Shelf life overview:
Concealer: 1 year
Foundation: 1 year (water-based), 1.5 years (oil-based)
Face powder: 2 years – Avoid humid spots, as moisture degrades quality.
Lipstick: 2 years
Lip pencil: 2 years (sharpen regularly)
Mascara: 6-12 months
Eye pencil: 2 years (sharpen regularly)
Eyeshadow: 2 years
Nail polish: 1 year (quality-dependent) – Always cap tightly to prevent drying.