Research Insights
Heading out on a date without hair removal? Almost half of Dutch women say that's a hard pass. A Braun-commissioned survey of 500 Dutch women reveals that seven in ten feel more confident and attractive after depilation. What's more, three-quarters consider smooth skin more hygienic, prompting weekly hair removal routines.
Less is More
Nearly 70% of women ramp up depilation in summer when armpits, legs, and bikini lines are on display. These areas draw the most focus—armpits top the list, followed closely by the bikini zone. Eight in ten women depilate there, with 43% opting for completely bald and 14% choosing a neat line. For many, less is more.
