EuroPride kicks off in Amsterdam this weekend, running from July 23 to August 7—15 days of vibrant celebrations in this iconic city. Aimed at gay, lesbian, transgender, and bisexual communities, the festival welcomes everyone, including straight allies, for an unforgettable experience. HEMA, the beloved Dutch retailer, has launched a must-have collection: limited-edition t-shirts featuring their signature smoked sausages and tompouces, true icons of the brand.
Available in three playful variants, these designs cleverly symbolize HEMA's commitment to inclusivity for all, regardless of sexual orientation, politics, or beliefs:
This thoughtful initiative stands out. Proceeds from sales support the Gay-Straight Alliance Network, a vital group of students and teachers ensuring safe school environments for everyone—gay, straight, lesbian, bi, or questioning. At just €10 each, these t-shirts are an affordable way to show solidarity.
Unfortunately, they're not available online—you'll need to visit select Amsterdam stores near the Canal Pride route, including HEMA Kalvertoren, HEMA Nieuwendijk, HEMA Jodenbreestraat, and HEMA Central Station. As a limited edition, they're expected to sell out fast amid the buzz.
It's a shame if you miss out—these shirts capture the festival spirit perfectly. For a taste of the fun, I picked up a tompouce USB stick too!
