Women place comfort above aesthetics when selecting lingerie, according to a recent survey. Nearly 80% own at least one bra they deem 100% comfortable—and they don't expect it to be pretty. About 70% wear the same bra daily, while 30% have pieces over 10 years old and 5% own bras exceeding 20 years.
Respondents favor natural styles: 84% choose flattering silhouettes, and 62% feel most attractive in well-fitting bras rather than revealing ones.
