Discover Power to the Models, curated by renowned photographer Jan Hoek, at Stedelijk Museum Breda from September 9 to November 29. In a bold twist, Hoek hands creative control to the models themselves, letting them shape their own images rather than the photographer dictating terms.
Hoek challenges the photographer's traditional authority, prompting reflection on power dynamics: Should it rest with the lens or the subject? This exhibition presents a vibrant alternative to conventional practices, freeing models from stereotypes to authentically express their individuality.
Jan Hoek (b. 1984) collaborated with eleven diverse individuals, empowering them to select their photographer, location, styling, makeup, and presentation. Their visions drive the project. Featured models: Baqteria, Bruin Parry, Chiara Bardelli Tonino, Dick de Koning, Hatti Rees, Ismail Ilgun, Jyoti Weststrate, Lotte van Eijk, Mohan Verstegen, Sylvana Simons, and DJ Tiësto.
Media images often reflect Western photographers' gazes on subjects like slum residents, sex workers, supermodels, or politicians—sometimes perpetuating biases that clash with personal realities. Amid vital discussions on diversity and representation, Hoek enables those outside the norm to seize control and redefine their narratives.
Reserve your timed ticket in advance starting September 1 via stedelijkmuseumbreda.nl. Select your date and entry time for this thought-provoking show.
