Summer is here, and first dates are more exciting than ever—even with everyday responsibilities. Lingerie expert Hunkemöller partnered with dating app happn to survey single women on their post-lockdown date prep, focusing on lingerie choices in this season of romance. Is it a seductive thong or comfy boxers? Discover what singles prefer for that memorable first encounter.
Empowering Confidence
Beautiful lingerie isn't just for your date's eyes anymore. Today, women prioritize self-love: 43% report that sexy pieces boost their confidence and date-ready mindset. Any appreciation from a partner is a welcome bonus. Lingerie sends a powerful message—to yourself first.
Seduction Noticed
Lingerie is a classic seduction tool: think lace bras, matching thongs, stockings, and garters. While 23% of single women feel their effort goes unnoticed, 58% sense appreciation. Notably, 74% receive compliments, enhancing self-esteem. Modern women confidently seek feedback too. #WomenEmpowerment
Key Survey Highlights
• 39% of single women spend €30-50 on new lingerie for a date;
• 31% invest over €50;
• 48% opt for a sexy outfit on the first date;
• 17% tease with pre-date lingerie photos on social media;
• Top style: 'cute girl next door' (38%);
• 25% choose 'femme fatale'.
Selecting the Ideal First-Date Lingerie
You've matched on happn—now the excitement (and outfit stress) begins. As lingerie specialists, Hunkemöller shares expert tips to help you shine.
"Beautiful lingerie captivates women and men alike. It makes you feel irresistible, especially on a first date. This summer, as singles reconnect, we encourage everyone to embrace what makes them feel amazing," says Charlotte Davies, Global Design and Buying Director at Hunkemöller.
Sexy and Sensual
For the 47% choosing sexy looks, try Hunkemöller's Private or Noir collections. Lace bodies, bras with glossy faux-leather bottoms in black or red deliver bold confidence. Things could heat up fast!
Curves Celebrated
Own your curves with supportive sets that highlight your shape. Hunkemöller's inclusive range spans XS-XXL and A-F cups, proving sexy fits every body.
Sweet and Romantic
The popular 'girl next door' vibe calls for soft pastels and florals. Hunkemöller's trend-savvy selection keeps it elegant, ensuring all eyes are on you.
