Ever wondered why clothing sizes vary so wildly between stores? Remember the viral story of the American woman whose wardrobe spanned sizes 36 to 42—all fitting perfectly? Even if the differences aren't always that extreme for us, it's frustrating to grab two sizes every time you try a new brand. Fortunately, a game-changing innovation called the Size Machine could soon eliminate that hassle.
As fashion experts with years tracking sizing inconsistencies, we've seen how this affects shoppers daily. The Size Machine uses advanced 3D scanning to deliver precise measurements and brand-specific sizes in just 30 seconds. Simply remove your outer layers (tight-fitting clothes recommended), step inside, and let it capture your waist, chest, hips, and body shape (A, H, O, V, X, or 8).
Walk out with a personalized booklet featuring flattering outfit ideas tailored to your morphology, plus accessory recommendations. It even translates your measurements into sizes for top brands like Zara, H&M, Mango, and Jules—yes, it works for men too. Note: Adults only.
This innovative tool was tested on Wednesday, January 11; Saturday, January 14; and Sunday, January 15, 2017, from 11 a.m. to 7 p.m. at Île-de-France shopping centers including Les 4 Temps, Aéroville, Carré Sénart, Forum des Halles, Parly 2, Rosny 2, So Ouest, and Vélizy 2. We're excited for its widespread rollout!
