Every year, Pantone unveils its Color of the Year, a selection that profoundly influences fashion, interior design, and product trends. For 2018, the spotlight shines on Ultra Violet—a rich, captivating purple hue destined to make waves across industries.
Major brands wasted no time embracing it. Take Lacoste's iconic crocodile, reimagined in a striking mauve for fully themed store windows that captured the essence of this bold shade.
For a sophisticated, understated vibe, introduce Ultra Violet through subtle accents. Pair classic raw or black jeans with a simple sweater and sneakers, then elevate with an electric purple bag (from €80 at Lacoste). Craving more? Opt for a vibrant purple or mauve top (from €7.95 at Zara), styled with raw jeans and leather ankle boots. Ready to commit? Try purple jeans—challenging yet chic (available from €29 at Yoox France). Balance them with a neutral top, blazer, and compact bag for effortless polish.
Rest assured, Ultra Violet proves far more wearable than last year's green, offering versatile ways to refresh your style with confidence.
