In this compelling video directed by Thomas Leveritt for Nivea Sun, an ultraviolet camera exposes skin damage invisible to the naked eye. Unlike standard color cameras, this black-and-white UV camera highlights sun-induced stains and burns—even superficial ones. It demonstrates that most UV effects from the sun go unseen without protection, while sunscreen creates a clear physical barrier: protected skin appears dark, underscoring the need for even, careful application.
"I especially want to address children and adolescents. When I was a kid in the Texas sun, we didn't protect ourselves because we didn't know the impact the sun had on our skin. Today, brands like NIVEA Sun allow us to protect ourselves," said Thomas Leveritt.
