We recently told you about it with the “Keskistri in the bathroom” campaign:beauty products are among the least sorted products by the French. Thus, while 86% say they practice selective sorting on a daily basis, only 50% sort plastic jars and tubes, 41% perfume bottles and only 21% of women sort nail polish and empty makeup products. . When you know that every year 47.6 million bottles of perfume and 440 million make-up and skincare products are sold in France… these figures are scary!
Marionnaud has therefore decided to commit to encouraging the sorting and recycling of beauty products. Since April 11, 2016, it is possible to return empty beauty products (nail polish, jars and tubes of cream, lipsticks, eyeliners, make-up palettes, perfume bottles, mascaras, etc.) to Marionnaud, which is committed to recycle all glass bottles and recover all empty plastic containers by transforming them into energy. The brand estimates that 1,000 recycled glass bottles represent a saving of 104 kg of CO2 (or 329 kWh of energy). Not bad, right?
And if these are not products purchased from Marionnaud? It's not serious ! The brand is truly committed to a responsible approach and wishes to anchor the sorting reflex in mentalities. And that's not all:not only do we do a good deed for the environment, but we are also rewarded! By bringing back empty beauty products, you benefit from an immediate 20% discount on your favorite product (skincare, make-up and even salon services) and a 25-point credit on the Marionnaud loyalty card (provided you exceed the €10 purchase). In short, acting for the environment is only good!
