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French Women's Makeup Removal Habits: Insights from Birchbox x Foreo Survey

Birchbox, the premier beauty discovery platform, regularly partners with top brands for exclusive limited-edition boxes. Their latest collaboration with Foreo—leaders in facial cleansing brushes and silicone toothbrushes—included a survey of over 1,000 French women aged 18 to 60 on their makeup removal routines.

A Widespread Essential Habit

Excellent news: 90% remove their makeup daily. Skipping this step accelerates skin aging, yet it's not universal. Preferred options? Micellar water and cleansing milk (76%), cleansing oil (17%), and wipes (7%). 47% cleanse morning and evening (mostly with gel), and 70% apply moisturizer afterward. Brush users: 17% overall (80% at least twice weekly), 10% manual or konjac sponges, 7% electric (Foreo, Clarisonic, Clinique). Key benefits: refined texture (35%), less shine/more glow (23%), less reactive (5%), or all three (17%).

The Birchbox x Foreo 'Peau de Pêche' limited edition costs €29 for subscribers, €42 otherwise. Includes Balance Me cleansing gel, Indemne Eau de Génie, mini Foreo Luna Play, Phytomer vegetable peel, Joliderm blackhead patches, and Avène soothing mask. Exceptional value!