The Body Shop's dedication to animal welfare is legendary. For nearly 30 years, we've partnered with Cruelty Free International (formerly BUAV) to end animal testing in cosmetics. Our advocacy has driven real change: the UK banned testing on finished beauty products and ingredients in 1998; a 4 million-signature petition extended the ban to finished products across the EU in 2004; ingredients followed in 2009; and in 2013, sales and imports of animal-tested products were prohibited EU-wide after collecting 1 million signatures.
Globally, 500,000 animals endure cosmetic tests annually—often inhumane ones where a single ingredient claims up to 1,400 lives. Yet studies reveal these tests predict human reactions only 40-60% of the time, far below the 80% accuracy of alternatives. At The Body Shop, we rely on proven humane methods: computer modeling for ingredient safety, in vitro human skin cell testing, and human patch tests. Ethical, reliable, and cruelty-free.
Help us go global. Sign the petition to ban testing in the 80% of countries that still allow it—aiming for 8 million signatures to present at the UN General Assembly in 2018. Share widely; together, we can end this for good.
