What defines the ideal shower gel? A captivating scent, effective cleansing, and now, a minimal environmental footprint. Yves Rocher meets this challenge head-on with its innovative ultra-concentrated 'I ♥ My Planet' shower gel, launching in June.
This shower gel stands out for its ultra-concentrated formula—four times stronger than traditional ones. A compact 100 ml bottle delivers the equivalent of 400 ml, sufficient for 40 showers. It uses 50% less plastic (including 25% from recycled bottles), reducing transport needs by an estimated five times fewer trucks annually. The biodegradable formula ensures environmental respect. In real-world testing, a single dab suffices for full-body lather, transforming into a light foam upon contact with water. The three enticing scents—olive petitgrain, bourbon vanilla, and mango coriander—are irresistibly addictive. From packaging to performance, it excels across the board!
Yves Rocher Concentrated Shower Gel launches in June 2017 at an introductory price of €3.50.
