Blondes: Opt for ash tones!
Ideal for: Very light to medium blondes with a delicate complexion, accentuated by blue, green, or hazel eyes.
The perfect shade: Choose a permanent at-home color (check the packaging), in a very light tone that lightens by two to three shades. Select ash undertones for a cool, flattering finish that prevents warm golden bases from turning orange. Got thick hair? Use two boxes. Apply in two steps: first on lengths and ends, reserving some product. Leave on for 20 minutes, then apply the remainder to roots. This keeps the base slightly darker for a seamless, natural look. Develop for another 20 minutes.
Pro tip: Avoid drips on lengths when applying to roots—over-absorption can cause fading.
Bonus: Monthly, use a shampoo for gray or platinum blonde hair. Its blue pigments neutralize yellowing over time, just like chlorine- and salt-removing formulas.
