Coloring enthusiasts know it:once the happiness of the first days has passed when said coloring is just as we like it, it moves with time and shampoos and becomes duller, its reflections are less visible... in short, it does not is no longer so beautiful. The good news ? It's not a fatality! We asked Raphaël, colorist at the Moment Couleur* salon, for his advice on preserving it for as long as possible. He gives us his tips and above all, the gestures to avoid.
Why? We tend to apply a large dose of shampoo on the lengths and lather it all up. As the lengths are more sensitized than the root, the pigments of the coloring are the trunk more quickly if one comes to apply the shampoo there.
The right gesture: apply a small amount of shampoo at the root and gently massage the scalp. Naturally, the foam will "slide" over the lengths and clean them (they are less greasy than the roots anyway).
Why? We tend to make the hair squeal, the ultimate sign that it is very clean, when rinsing the shampoo… So, we do the same thing with the conditioner or the mask, logical! Except that, as Raphaël explains, it's like applying sunscreen and rinsing it off afterwards:it's useless. And untreated hair looks dull (=care comes with every wash!).
The right gesture: after shampooing, apply the treatment only to the lengths and finish rinsing when you feel that there is still a little bit left on the fiber (if not, add a dab of it). I promise, it's weird the first time, but the hair isn't heavy. It's just brighter and softer, and by the way, we preserve the pretty reflections of the colo.
Why? The heat opens the scales of the hair and therefore causes the color to bleed out more quickly. Along the way, it sensitizes the hair fiber which seems dull. In short, everything we want to avoid.
The right gesture: when drying, use a low speed and the lowest possible heat. If you use styling tools, remember to protect the fiber with a thermo-protective spray, and avoid using them every day.
Why? The lengths are naturally more sensitized than the roots (even with the best treatments in the world, the hair is exposed to the wind, UV rays, etc.). Concretely, this means that the hair is more porous in length, so it absorbs pigments more quickly... but also loses them more quickly. By applying an oxidation coloring on the lengths, on the spot, we come to overload in pigments (=the result is not homogeneous), but above all, we open the scales of the hair, which sensitizes it and will make the coloring faster.
The right gesture: at home, we only apply the coloring product to the roots (and we choose exactly the same brand and the same reference each time, to avoid creating a demarcation). If possible, we redo the camp every 3-4 weeks and we don't hesitate to go to the salon from time to time to let a pro re-harmonize everything.
* Color Moment, 64, boulevard Saint-Germain, 75005 Paris, 01 42 01 69 48.
