Vegan makeup brands prioritize formulas free from animal-derived ingredients, ensuring cruelty-free beauty that aligns with ethical values. As beauty experts with years of experience reviewing sustainable cosmetics, we've curated this list of standout vegan brands committed to animal welfare, clean ingredients, and environmental responsibility.
These brands mirror the vegan lifestyle by excluding all animal products, much like a plant-based diet, while delivering high-performance makeup.
Italian brand Liquidflora excels with organic, cruelty-free, and gluten-free makeup. Environmentally focused, it uses biologically sourced ingredients, avoiding parabens, silicones, nitrosating agents, and GMOs. A flawless choice for conscious consumers.
Our selection: Coral lipstick, €18.50; Length and volume mascara, €25; Black eye pencil, €6.90; Fluid foundation, €27.
e.l.f. (eyes, lips, face) pioneered cruelty-free makeup, banning animal-derived ingredients early on. Known for budget-friendly prices starting at €1, note that brushes are not yet vegan-certified.
Our selection: Moonlight Pearls Highlighter, €9; Blush Light Palette, €12; Tinted lip oil, €9.50; Nude Mood eye shadow palette, €12.90.
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All Avril products are organic, with many vegan-certified like eye shadows, nail polishes, removers, and body care. Renowned for eco-friendliness, it's shifting toward fully natural, animal-friendly production.
Our selection: Nail polish, €6.65; Lip pencil, €4; Waterproof mascara, €7; Eye shadow palette, €19; Concealer, €7.
A favorite among 20-35-year-olds and YouTubers, Too Faced boasts dozens of fully vegan products, cultivating a strong pro-vegan image.
Our selection: Damn Girl! volume mascara, €26; Natural Lust eye shadow palette, €59; Natural Lust Bronzer bronzer and highlighter, €34; Triple Scoop highlighter palette, €43.
Founded by Maureen Kelly over a decade ago, Tarte is cruelty-free across its lineup. Products like palettes and foundations avoid gluten, parabens, sodium lauryl sulfate, phthalates, and mineral oils.
Our selection: Tartelette in Bloom eye shadow palette, €39; Lights Camera Lashes 4-in-1 mascara, €25; Sex Kitten eyeliner, €19.90; Chrome Paint highlighter, €32; Shape Tape Pore and Prime creamy foundation, €25; Gloss Tarteist, €19.90.
Read also: Why organic lipstick is all good
Beyond bath bombs and body care, Lush offers a 100% vegan makeup range with eyeliners, shadows, powders, and bold lipsticks—all from non-animal sources.
Our selection: Solid foundations, €22.95 for 30g; Solid highlighters, €14.95; Lipsticks, €16.95.
Opposing animal testing, Mineral Make Up delivers non-comedogenic products with built-in sun protection via two filters in foundations.
Our selection: Lipsticks, €12.90; Foundations, from €13.90; Eye shadows, from €5.80.
Since 1997, founder Anastasia Soare's brand dominates brows worldwide. Now available in France, it thrills vegan beauty fans.
Our selection: Alyssa Edwards eyeshadow palette, €49.50; Dipbrow cream-gel for eyebrows, €25; Contouring palette, from €48.50.
Read also: #MadeInFrance: Amalthéa, the essence of beauty
Tattoo artist Kat Von D's line features intense, durable pigments. Look for #VeganAlert for certified products, exclusively at Sephora France.
Our selection: Go big or go home mascara, €22; Tattoo Liner liquid eyeliner, €19.90; Lock-it translucent loose powder, €17; Vegan Love eye shadow palette, €42; Kitten Mini Everlasting matte lipstick, €10.99.
For over 20 years, Urban Decay expands its vegan, cruelty-free range—including concealers, foundations, brushes, sprays, and shadows—to keep fans hooked.
Our selection: Naked eyeshadow palette, €52; Naked contouring palette, €48; Afterglow highlighter palette, €37.99; Vice Collection Cherry lipstick, €19.99.
