Luxury perfumery and drugstores offer limited options for dark skin tones. Enter shimai.nl, an online store specializing in natural beauty and lifestyle products crafted for dark and tan skin.
Founded in 2008 by Shirly Tol and Bart Kraaijenbrink, Shizo Natural Cosmetics launched shizo.nl with a focus on natural and organic cosmetics, makeup, and perfumes. Building on this expertise, they recently introduced shimai.nl to address the needs of women with darker complexions.
Shimai.nl features an extensive range of foundations, solving a common frustration for women with tan or dark skin. Mainstream brands often prioritize light tones, offering just one or two shades for darker skin—if any. Yet dark skin boasts a rich spectrum of hues, unlike the more uniform shades of lighter skin.
Common issues include foundations that turn skin ashy or overly oily and shiny. While some professional makeup lines cater to dark skin, they've typically relied on synthetic ingredients. Now, at shimai.nl, women with tinted or dark skin can discover high-quality, natural alternatives backed by years of expertise in organic beauty.
