2016 showcased diverse facial hair trends for men, with 42% of women favoring stubble and 51% opting for clean-shaven looks. Heading into 2017, over half (55%) of women want their partners embracing that smooth style, per Braun's survey of 4,000 women worldwide. Impressively, 61% prefer cuddling a clean-shaven man under the mistletoe this Christmas, versus just 1% for a mustached one.
Women Reveal Key Traits of an Ideal Mate...
Three-quarters of women say a well-groomed appearance defines the perfect partner, and 35% subtly gift razors to encourage it. No surprise, as 43% prefer their celebrity crushes clean-shaven.
How Men and Women Prioritize Their Grooming Regimens...
Men are ramping up grooming focus, though women lead in bathroom real estate. 47% note their shaving, beauty, and styling products have held steady or grown over five years, with 35% of men adding to their routines lifelong.
