Dove excels at speaking directly to women, with a clear mission to build self-esteem. We've seen their viral successes: the FBI sketch artist video exposing the gap between self-image and others' perceptions, and the placebo beauty patch proving confidence comes from within. Now, they're tackling a common insecurity—women's hair.
Too thin, curly, gray, or dull—many women criticize their hair, even when others admire it. Dove shares that 7 out of 10 women avoid styling it their way due to fear of judgment. In 'My Hair My Way,' real women open up: Nadia with her lush curls hears, 'You have a huge mane, you really have to do something.' Sable admits, 'I grew up thinking I could never be blonde because it's just impossible for an Asian.' Aster faces criticism for straightening hers, as if it denies her identity. Leecie, with beautiful gray hair, was told by a friend she'd be 'prettier' with color.
These women push back powerfully: gray hair looks stunning, curls are professional. Dove's call? 'Every woman should have the hair she wants.' Share your real hair photos on social with #MyHairMyStyle. Inspiring stuff.
