When it comes to hair care, millennials have distinctive product, style and shopping preferences, a new study shows. The survey of 1000 women between the ages of 18 and 35 shows that:
* 59 percent of the women surveyed wish they had someone else's hair, or they are just happy with their hair sometimes.
* 77 percent prefer shampoos and conditioners adapted to their specific hair care needs.
*Only 15 percent choose to wash their hair daily. Most wash their hair 2-3 times a week.
* An overwhelming 88 percent say fragrance plays a role when buying shampoos and conditioners. In that group, about half say it is 'very important'.
*22 percent say they never use a shampoo or conditioner that contains sulfates or parabens, while 34 percent have no idea what they are.
* Stronger hair is at the top of hair care goals. This is followed by a reduction in dryness and the prevention of frizz.
*Millennials buy hair care formulas everywhere, with nearly a quarter shopping online.
* Bad hair day? 30 percent opt for a bun!
