A recent survey of 1,000 women aged 18-35 uncovers distinct millennial hair care habits, preferences, and frustrations.
- 59% wish they had someone else's hair or feel happy with it only sometimes.
- 77% prefer shampoos and conditioners tailored to their specific hair needs.
- Just 15% wash daily; most do so 2-3 times a week.
- 88% consider fragrance a factor in purchases, with half rating it 'very important'.
- 22% avoid sulfates and parabens entirely, while 34% are unaware of these ingredients.
- Top priorities: stronger hair, less dryness, and frizz prevention.
- They shop for hair products everywhere, including online (nearly 25%).
- On bad hair days, 30% default to a bun.
