A trusted brand specializing in textured hair—curly, kinky, wavy, and coily—Les Secrets de Loly offers effective, natural products with delightful scents. From shampoo and conditioner to hair jelly, serum, and supplements, it provides a complete routine. Join us for an exclusive interview with founder Kelly Massol, whose 12-year expertise has transformed countless textured hair journeys.
"I'm Kelly Massol, 37, nicknamed Loly by my uncle since childhood. A pastry enthusiast with a passion for cosmetics, I was frustrated by the lack of natural products for my textured hair. As a self-taught formulator, I started in my kitchen, launching Les Secrets de Loly in 2009. Our brand is dedicated to natural care for frizzy, curly, kinky, and wavy hair."
"A woman shines when she's happy and fulfilled. We all know those who light up a room with charisma and serenity—true beauty that endures beyond the fleeting."
"Michelle Obama inspires, but Rihanna stands out for boldly stepping beyond her comfort zone. She invests deeply in fashion, skincare, and makeup, leaving nothing to chance. I admire multifaceted, entrepreneurial women."
"Don't do to others what you wouldn't want done to you." This guides empathy and integrity.
"Surround yourself with positive people and a circle of empowering women—they'll help you become your best self and be your greatest strength!"
For years, women with textured hair lacked representation in media, struggling with care routines. Many endured chemical straightening, damaging hair dryers, and irons that depleted keratin—over 85% of hair structure, essential for protecting against external aggressions. Les Secrets de Loly champions proudly wearing natural curls, as beauty standards evolve and textured hair gains celebration.
Fragile by nature, textured hair demands gentle care in techniques and products.
Curly, kinky, or wavy hair often feels dry because scalp sebum struggles to reach the ends through curls. Sebum naturally hydrates and shields hair, so its scarcity leads to damage. A targeted moisturizing routine is key.
Conventional products often contain harsh surfactants, irritants, mineral oils, and parabens—even potential endocrine disruptors—harming hair, health, and the planet. Natural alternatives, like organic shampoos with coconut-derived mild foaming agents, cleanse gently, soothe scalps, and reduce wash frequency, breaking irritation cycles.
For styling, opt for natural detanglers with oils and butters. Prioritizing unprocessed, natural ingredients is vital for textured hair—exactly what Kelly Massol delivers through Les Secrets de Loly.
This comprehensive range uses natural oils, butters, and actives to deeply nourish and hydrate textured hair, simplifying your regimen.
Choose Sunshine Clean for sensitive scalps or Perfect Clean. Over 98% natural ingredients, vegan, and recyclable, they cleanse softly, detangle, define curls, and fortify with plant proteins.
After washing, apply a hazelnut-sized amount to damp hair—a little goes far. Detangle with a wide-tooth comb under the shower, rinse, and revel in shiny, hydrated, sun-kissed locks.
Fortifying serum and ultra-nourishing mask provide deep care—apply pre-shampoo for hours. Hair milks style wet or dry hair with addictive scents. For transition tips, check our Instagram Live with Mélissa from Les Secrets de Loly. Your hair will thrive!
What are your go-to Les Secrets de Loly products?
