How do hair care goals, habits, and preferences evolve for women as they age? A survey of 1,000 women aged 30 to 60 uncovers hair's profound influence on self-image. Nearly 80% say their hair impacts their personal outlook, with most wanting it to boost beauty and confidence. Key insights:
- Most women aged 30-60 report dissatisfaction with their hair.
- Nearly 80% acknowledge hair affects their self-view; many seek greater beauty and confidence from it.
- More than 50% spend under 15 minutes daily on hair care.
- Fragrance matters, with 83% rating scent as somewhat or very important.
- 61% favor shampoos and conditioners tailored to their specific hair needs.
