Whether covering grays, trying bold pastels, or enhancing shine, women dye their hair about once a month on average. A striking 65% report that professional coloring delivers a major confidence boost. At-home dyeing is hugely popular too—with 94% of women doing it themselves, and four in five repeating the process. Yet, 76% remain unaware that their home results can rival salon quality.
Key Insights on Costs, Time, and Satisfaction:
– Over a year, women spend $160 on at-home coloring versus $180 at salons—a slim $20 difference.
– At-home sessions take 1 hour and 19 minutes, excluding reading instructions, extra washes, and conditioning.
– Post-treatment, 25% feel sexier after professional color, compared to just 9% for at-home; only one in eight are fully satisfied with DIY results.
