As beauty experts analyzing global search data, we know Google reveals our deepest skincare obsessions. Following our look at 2016's top beauty questions, Google's 2017 trends report—drawn from searches in the United States, Japan, and France—spotlights emerging patterns, especially among French consumers.
Masks dominate searches across all three markets. In France, interest spikes for purifying options like "blackhead mask," "purifying mask," "black face mask," and "clay face mask," alongside hydrating picks such as "homemade moisturizing mask," "aloe vera mask," and "eye mask." "Peel-off" queries highlight curiosity about proper application techniques.
French searches surge for tools like cleansing brushes, konjac sponges, anti-cellulite suction cups (see point 3), and blackhead extractors. The cleansing brush stands out as the decade's breakout star, with explosive growth since 2014 in every market studied.
French interest in cellulite outpaces others: 30 times higher than the US and 170 times Japan. Focus falls on tools ("anti-cellulite suction cup," "cellulite cup"), product efficacy ("anti-cellulite oil"), and targeted fixes ("thigh cellulite"). Searches peak in May as swimsuit season nears.
Do-it-yourself beauty is booming, evident in rising queries ending in "homemade" or "recipe." From blackhead masks and shower gels to chemical peels, bath bombs, and moisturizing masks, home remedies fuel the trend.
These insights equip you with the knowledge to stay ahead in skincare.
