Why not take the plunge? Dream of Daenerys Targaryen's icy platinum blonde from Game of Thrones – but achieving that shade is a bold commitment.
Is it right for you? Start with healthy hair: platinum demands extreme bleaching (especially on previously colored hair) to strip stubborn golden pigments, which severely weakens strands. Natural blondes face less drama but still lose quality, particularly beyond shoulder length. Expect ongoing maintenance and a solid budget – roots grow out subtly, but touch-ups are essential. Skip it if you have very dark hair and warm undertones.
Mastering maintenance: For stunning results, apply pre-shampoo oil or mask every wash. Opt for professional deep treatments like Tokio at David Lucas salons, the cabin ritual at Leonor Greyl, or Shu Uemura's Ultimate Remedy. Preserve cool tones with white-textured products – weakened hair absorbs color pigments easily, so avoid golden blonde formulas. Use anti-yellowing (blue) shampoos sparingly to prevent a gray cast.
What if you regret it? Repigmentation is possible, but leave it to pros – porous hair 'drinks' color unpredictably, risking off results.
Expert insights from David Lucas, stylist at David Lucas en Apparté salon, and Christelle Claricia, Niwel trainer.
