That's welcome news, as protecting your skin from UV damage remains essential for long-term health.
Byron Bay recently showcased their updated product line, complete with price reductions—and there's a clear reason behind the savings.
In November 2016, the Supreme Court ruled that sunscreens containing UVA and UVB filters qualify as medicines for VAT purposes. This shifts the rate from 21% to just 6%. If pharmacies pass on the full benefit, consumers could see prices fall by more than 11.5%, according to the Financieel Dagblad. Keep in mind, not every brand will apply the discount equally, as some may retain higher margins. Read more about the VAT change.