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Woman of March: Inspiring Interview with Johanna, Founder of La French Pique

March marks Women's History Month, a time to honor the incredible women driving change worldwide. While one month falls short, it's an ideal moment to celebrate authentic stories of empowerment. We believe every woman holds the power within to become who she envisions—happy, strong, sensual, or fiercely independent. Be unapologetically yourself.

To highlight this spirit, we sat down with trailblazing women like Johanna, founder of La French Pique—a Paris-based brand renowned for its hand-embroidered designs, inspired by customers and meticulously crafted by a skilled team.

Introduce Yourself and Your Brand

Johanna, a Parisian now basking in Marseille's sunshine, created La French Pique Paris in 2015. A wild, free-spirited joyful soul, I love bringing laughter to others. As a child, I'd tell my grandmother, "But Grandma, it's just for fun!"—a phrase that still guides my playful approach to life.

Why Did You Launch Your Brand?

To embrace true freedom—my 'golden prison' of entrepreneurship. It's rewarding yet demanding, navigating motivation, competition, finances, and more. Success comes from smart management and a strong support network.

What Defines Female Beauty for You?

The natural woman. Heavy makeup has its place for evenings or events, but women shine effortlessly. A touch of lipstick and mascara? BAAAM—instant radiance.

Who Do You Embody Through Your Brand?

A powerful 2020s woman who knows her desires and pursues them boldly.

Your Female Role Model and Why?

Journalist Élise Lucet—she embodies the intelligence and strength I aspire to.

Favorite Quote?

"Help yourself and heaven will help you!"

Message to All Women?

GO FOR IT! YES, YOU CAN!

Explore La French Pique's stunning, one-of-a-kind embroideries on their website. Woman of March: Inspiring Interview with Johanna, Founder of La French Pique