March marks Women's History Month, a dedicated time to honor the remarkable women driving change worldwide. While one month isn't enough, let's celebrate by asking: Which woman are you, and who do you aspire to be? You already hold everything needed within—let inspiration guide you to nurture it.

Joyful, sensual, sensitive, authentic, bold, independent, resilient—embrace your true self without judgment. Be the woman you envision, freely and naturally.

Join us in spotlighting inspiring women who embody this spirit. Today: Laure Bouguen, founder of the French brand Hokaran.

1 - First, introduce yourself and your brand

My name is Laure Bouguen. I'm 28, from Brittany—granddaughter of hemp growers—and I founded HO KARAN five years ago.

HO KARAN is a natural skincare brand that relieves stress for men and women of all ages and backgrounds, leveraging Breton cannabis expertise in bold, responsible formulations. I collaborated with agronomists, pharmacists, and phyto-cosmetologists to create holistic, sustainable products that soothe urban lifestyles.

2 - Why did you launch this brand? What message do you aim to share?

My grandparents cultivated hemp (cannabis sativa). I discovered its potential to benefit humanity, soils, and ecosystems worldwide, yet it's only tolerated in few countries. France lags behind on this front.

Beyond stress-relief skincare, HO KARAN advocates for therapeutic cannabis and well-being. Our products demonstrate cannabis's health benefits, promoting a 'no-stress' ethos.

HO KARAN—'I love you' in Breton—honors cannabis, my grandparents, and a brighter future. Alongside, I co-founded the Syndicat Professionnel du Chanvre to push for better regulations on high-quality, organic French hemp cannabinoids.

3 - Your definition of female beauty?

We champion positive, inclusive, holistic, natural, and sustainable beauty—for all, including men:

Positive and inclusive: Rejecting stereotypes and anti-aging guilt, we foster fulfillment and serene longevity.

Holistic: Skin, body, and mind are interconnected—our approach blends sensory products, protocols, and supplements into a complete art of living.

Natural: High standards meet innovation, advancing science while honoring the plant.

Sustainable: We prioritize consumer health, product longevity, and environmental impact. Vegan formulas use 99-100% natural-origin ingredients, doing good without harm.

4 - Which woman do you strive to embody daily through your brand?

An inspiring leader for my team, a warm presence for clients, and a positive activist for the cause.

5 - Your female role model and why?

No single one—many courageous women inspire me: Virginie Despentes for her bold truths; Julie Gautier (freediver, director, dancer) proving multifaceted excellence; Christiane Taubira for her poise and bravery. The list goes on!

6 - Favorite quote?

"Since we can leave a trace, let's make it beautiful." And Michel Audiard's: "Happy are the cracked, for they let the light pass." These fuel my drive.

7 - A message to all women?

"HO KARAN" (I love you, in Breton).