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Yellow Work Art Campaign: Students Transform Safety Vests into High Fashion

Two innovative art students have launched a creative advertising campaign to spotlight the yellow road safety vest.

Alison Vonthron and Pauline Heude initiated Yellow Work Art, inviting renowned designers like The Kooples, Chantal Thomass, and Stella Cadente to reimagine the mandatory yellow reflective vest—required in every car since July 1, 2008—as a chic high-fashion piece, all while prioritizing safety.