"Flowers for spring? How original." This season, the devil wears tartan.
One print is everywhere this spring: tartan. From tailored outfits and festival looks to effortless street style, the iconic plaid pattern has infiltrated wardrobes worldwide.
Classic Heritage Revival
This season, the Scottish tartan appears on sharp, well-cut suits that command attention. British icons led the charge—actor Dev Patel turned heads in a dandy tartan ensemble, while Harry Styles rocked a Gucci plaid suit for his solo debut on Saturday Night Live. Stateside, basketball star Steph Curry channeled golfer chic for GQ in a plaid suit, proving tartan's transatlantic appeal.
Urban Street Edge
But a trend isn't complete without street cred. Seoul influencers are obsessed with ESC STUDIO's Spring-Summer 2017 collection, dominated by tartan. In Los Angeles, Fear of God—endorsed by Kanye West and Justin Bieber—fuses grunge plaid with skate culture and Cali cool. At Coachella, Louis Tomlinson layered a patchwork tartan shirt from the Umbro x Off-White Spring-Summer 2017 capsule, blending urban vibe with luxury.
