When you think of bath bombs, Lush likely comes to mind. It's no surprise: this British brand pioneered the world's first bath bomb back in 1989, and it remains a cornerstone of Lush stores today. To mark its 30th anniversary, Lush locations worldwide are introducing exclusive bath bombs—handpicked from 54 unique varieties previously available only at the Lush Bath Bombs store in Tokyo. Depending on store size, each will stock a set number from a curated selection, with options evolving over time for fresh surprises. Eager fans can shop all new bombs online at the Lush website right now. And on March 29, 2019, stores invite customers to craft their own custom bath bomb—a perfect personal treat or personalized gift!
Surging in popularity since the early 2010s, bath bombs captivate with their vibrant colors that transform bathwater into stunning displays. This visual magic has sparked the 'bath art' trend, where social media users share mesmerizing photos of their Lush bomb-infused soaks.
Starting Friday, March 29, 2019, Lush encourages customers to upload photos of their favorite bath bomb creations (via a link on the product page in the e-shop) and share stories with #wethebathers on social media. The brand will feature the best in a dedicated gallery on its site.
All this has us longing for a luxurious soak... How about you?
