Mascara emerges as the clear favorite beauty product among Dutch women, according to a Panelwizard survey conducted on behalf of Etos. This insightful research, involving 500 women, underscores the central role beauty plays in their daily lives.
No less than 85% of Dutch women use makeup. They prioritize their eyes (66%), followed by hair (13%) and mouth (7%).
Top beauty products:
– Mascara (74%)
– Eye pencil or eyeshadow (66%)
– Lipstick (41%)
Facial cleansing habits:
Less than half cleanse their face every night, with 14% admitting they skip it entirely after late nights out.
One in five women dedicates 20-30 minutes daily to beauty rituals, while some invest even more than half an hour.
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