Dutch men stand out as the least vain in Europe, reveals a study by Head & Shoulders, a leading hair care authority.
The brand surveyed 9,371 European men on their top body concerns. Hair ranked as the least attractive part for just 7%. Over 40% pinpointed the belly (beer belly included).
Dutch men delivered the most striking insight: 19%—nearly one in five—seldom think about their appearance.
Wondering a Dutch man's first morning thought?
– 17% think of their partner first
– 15% focus on work
– 14% on eating
– 8% on sex
Men on Women
Dutch men value honesty (36%) and loyalty (35%) most in women. Prosperity? Dead last at 0.9%.
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